Trek Project One

Recently I have spent some time playing around with Project One on the Trek website. Not that I have the money to buy my dream bikes unless I win the lottery or something equally unexpected but one is entitled to dream and thanks to Trek you can live out that ‘kind in a candy store’ fantasy and build the bike of your dreams.

Of course it helps that they currently have the most desirable road and TT/Tri bikes on the market. This is further boosted by the fact that we are all glued to the Tour de France coverage, where Team Radioshack, demonstrate their awesome capabilities.

Options range from orange or green flames to simple black. Personally, I have always had a soft spot for black and white. The simplicity makes a statement and if done well it can be far more effective than some of the more outrageous designs floating around.

Recently I have added some red to the mix as the combination is proven to be the most striking to the human eye. Scientists have determined that the first colour an infant can see is red (we see black, white and grey for the first eight weeks) and I think this basic instinct is never far from the subconscious mind when picking out colours in a crowd.

So without getting overly philosophical, here are my favourite designs. Do yourself a favour and take a few minutes to go build your own. If nothing else it can be very therapeutic.